6 Steps to Building Your Personal Brand

6 Steps to Building Your Personal Brand

29. Jun, 2010 35 Comments

When building your personal brand, there are some things you want to make sure you keep in mind.  Your personal brand is extremely important whether it’s with your blog or on other social media sites, such as Facebook.  Here is a helpful list of six steps to building your personal brand.

1. Discover Your Passion, Your Purpose, and Build Your Personal Brand Around It

Building your personal brand around your passion is one of the most rewarding things you can do. If your brand is built around your passion, you will enjoy what you are doing. Your passion is what you love doing, and will make work enjoyable. So make sure and take time to discover what it is you love doing and how you can incorporate it into your brand.

2. Find Your Niche And Be Specialized With Your Personal Brand

Take time to understand what it is your personal brand represents. Ask yourself what you have to offer others. What skills or special knowledge do you have that could benefit the lives of others. Not only do you need to understand what your personal brand is going to be specializing in, you want to make sure you are going to be able to deliver it. Strive to become an expert in your particular niche. Continue educating yourself and honing your skills so that you constantly have updated value to offer to others.

3. Provide Massive Amounts of Value From Your Personal Brand

Once you understand what your personal brand represents, start adding value. You must make others aware that you are a leader and expert within your area of expertise, and you can do this by adding value to the lives of others. Once you start doing this, you start becoming attractive and will stand out from the crowds.

4. Have A Unique Personal Brand

Don’t feel the need to copy another’s personal brand.  With so many people on the internet, you are going to need a way to stand out from the crowd. The best way to achieve this is to be yourself. You don’t want to be someone else’s brand. Be yourself and be unique.

5. Have A Consistent and Trustworthy Personal Brand

Get your personal brand’s message out there and do not waiver on it. A consistent message and visitor experience will be important factors in order to creating your personal brand. And your consistency will build trust. People welcome honesty and integrity. Do not offer anything you cannot provide. Rather, acknowledge your own fallibility and deliver on your assurances.

6. Take Action to Get Your Personal Brand Out There

You must take massive action to get your personal brand out there.  Individuals are overwhelmed with an array of messages every day. It isn’t just crucial that you simply attempt to stand out from your competitors, but it is incredibly important that you’re not forgotten about.

Discovering your personal passions and building your personal brand around them can lead to a very profitable and lucrative business with dedication and consistency. But when achieved can lead you down a path of freedom and a lifetime of doing what you love everyday…..Your personal brand leads to living a life of purpose and passion!

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35 Responses to “6 Steps to Building Your Personal Brand”

  1. Ricardo Reply 10. Jul, 2010 at 2:08 pm

    Hi Staci,

    Really enjoyed this article.

    I especially enjoyed the advice to be consistent and trustworthy, which I believe to be VITAL in achieving success online today.

    Best Wishes,

    Ricardo
    Ricardo recently posted ..Are You A Resource Junkie

  2. Jon Ochs Reply 13. Jul, 2010 at 2:33 pm

    Hey Staci – great post. I am glad to see you hit the point of being unique. I see so many people who miss that and they tend to simply fade into the masses and never reach that social media stardom they are after.
    Jon Ochs recently posted ..Stop Trying To Make Money In Social Media And Start Building Relationships

  3. Shaylee Reply 13. Jul, 2010 at 4:01 pm

    Hey Staci,

    Number 1 is so important! You have to be able to enjoy what you are talking about and the content you are sharing otherwise it’s going to be very difficult to be successful!

    Great insight!

  4. Ragnhild Reply 14. Jul, 2010 at 5:58 am

    Hi Staci,

    I liked this article and will read it often as a reminder. It is so important to create massive amount of value and to be consistent.

    Thank you!

  5. Oliver Tausend Reply 14. Jul, 2010 at 6:03 am

    Hi Staci,
    great items. I would point out that consistency is probably the most important aspect because without consistency everything else is nothing.
    Take care
    Oliver
    Oliver Tausend recently posted ..What Are Your Beliefs About Money A Challenge

  6. Sharon Whyte Reply 14. Jul, 2010 at 7:18 am

    Hi Stacey,
    Great tips – it’s great when people are just themselves. You have so much more trust in them. Thanks for sharing!
    Sharon Whyte recently posted ..Twitter For The Newbie – Part Two

  7. Jennifer May Reply 14. Jul, 2010 at 5:08 pm

    Hi Staci! That was an awesome post… truly so very helpful to anyone who is wanting to brand themselves. (Which is where true success online lies) All the steps you provided are so crucial to you building your brand around YOU.

    I personally set out on this venture not too long ago after two and a half years in to my business and it has been WONDERFUL ever since! My blog has grown tremendously and I feel so blessed to have learned this great way of marketing yourself to success. In my eyes it is the only way!

    Great stuff girl! HUGS!
    Jennifer May recently posted ..My Top 5 Tips On Overcoming Any Fear How I Overcame My Own Fear Of Video Marketing

  8. John Engle Reply 14. Jul, 2010 at 7:49 pm

    Hey Staci,

    Superb article… I am taken away with the points you have made, in my opinion, you hit the nail on the head!

    I was going to comment on a few of the steps that I thought were important to me… upon reading it a second time, I determined that I just can’t break it down, all the steps are so crucial to success, plain and simple.

    Ragnhild put it great… I am going to come back to this post every once in a while to keep me on the straight and narrow… I have been known to take on too much at a time, so I need to focus on my Niche, and keep moving forward.

    Thank You again for a great post!

    John Engle
    John Engle recently posted ..10 Remarkable Health Benefits of Love…

  9. Michele Rogers Reply 15. Jul, 2010 at 11:23 am

    Hi Staci, thank you for this blog. I love this business model of building a business about your passions & purpose! I look forward to connecting with you. Thanks, Michele Rogers

  10. Tristram Lodge Reply 15. Jul, 2010 at 2:49 pm

    Hi Staci,

    Great post, being unique is so important. There is only one so use that to your advantage. You have made 6 great points here that I will be taking away with me.

    Tristram Lodge.
    Tristram Lodge recently posted ..How To Add An Image To Your Facebook Fan Page

  11. Deb Reply 20. Jul, 2010 at 2:53 am

    Excellent post Staci!! Everything you say makes so much sense.
    :)
    Deb recently posted ..Settle for MORE!!

  12. Gail Foley Reply 20. Jul, 2010 at 3:30 pm

    Hi Staci,

    I love the article and it so encourages me on the direction I am planning on going!

    Thanks for sharing.

    With a smile,

    Gail

  13. landon stewart Reply 23. Jul, 2010 at 11:06 pm

    Hey Staci! How’s it going? great post especially the part about taking action. I think a lot of times thats the part that people forget. They spend all of their time getting ready to get ready. They set up nice sites and do all this stuff, but they forget that that’s really the easy part. They now need to go out and market, and most people just can’t stay focused long enough to ever see results.

    Anyways great stuff : )
    landon stewart recently posted ..The Biggest Lie Ever Told To &amp By Network Marketers

  14. Homer Arnado Reply 05. Aug, 2010 at 7:21 am

    Hi Staci!

    Homer here of Philippines.I’m very glad I found your blog! Those steps will really help me to start branding myself as I just enter the world of Internet Marketing.

    Thanks a lot for sharing your thoughts and ideas! I’ll be following more of your articles from time to time.

    Let me share this to my social media links!

    Truly,

    Homer
    Homer Arnado recently posted ..6 Steps to Building Your Personal Brand

    • admin Reply 06. Aug, 2010 at 10:16 pm

      Thanks for the comment, Homer! And welcome to the World of Internet Marketing! Don’t you love how the internet and our blogs connect people! You an internet marketer in the Philippines and me in Texas! I look forward to seeing you around :)

      Staci

  15. mark Reply 23. Jan, 2011 at 3:36 pm

    Hi Staci,

    I really enjoyed the list. For me, #6 is the one that seems the most likely to be the difference between success and failure. The first sentence in #6 is right on the money, from my point of view.

    “You must take massive action to get your personal brand out there.”

    Great one.

    Have a great day!
    mark recently posted ..How I Use Branding To Promote My Blog

  16. Lisa Reply 26. Jan, 2011 at 9:24 pm

    Hi Staci:

    I too find #6 the most important factor. What success can you expect by just sitting by? Excellent tips Staci!

    Lisa
    Lisa recently posted ..Internet Marketing- Hey Yo- You Talkin’ To Me