Copywriting Tips - 10 Magic Words

Copywriting Tips - 10 Magic Words

10. Oct, 2010 35 Comments

I love picking up good copywriting tips any chance I get.  Copywriting is a necessary skill when it comes to online marketing.  I have recently been taking the course The Copywriter’s Guild offered through Magnetic Sponsoring and wanted to share the 10 Magic Words of copy that David Garfinkel and Tim Erway share in the first training module.  I think you will find these copywriting tips very useful when writing headlines, sub-headings, opt-in pages, and for lead generation ads.

Warning to Pass Along With These CopyWriting Tips!

They did give a warning that I will also pass along to you.  These magic words are not always the best when used in auto-responders.  These words are also used by spammers and may cause you to get a high spam score; therefore, not allowing your auto-responder messages to go through.  So be careful when using them in email.  Aweber and GetResponse both have a great tool that uses SpamAssassin to check your spam score, you can quickly check the spam score of your email before you send it.

Now, let’s digg into these copywriting tips and get to those magic words. icon smile Copywriting Tips 10 Magic Words

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Photo By:  graur razvan ionut/FreeDigitalPhotos.net

CopyWriting Tips – 10 Magic Words

1. Free – This one is one used a lot by spammers, so do be careful if you use this in an auto-responder email.
2. You/your – Make sure you are using the word “you” twice as much as you are using your own name.  “Your” is also mentioned by Tim as having increased conversions on an opt-in page by 3%.  For example, instead of saying, “download this free audio,” you may want to think about saying, “download your free audio.”
3. Announcing – David refers to the word “announcing” as a news word, as well as Nos. 4 and 5.  All three apply to something that wasn’t happening before that is now.
4. Introducing – News word
5. New – News word
6. Secrets -  If you have knowledge about something your customers don’t know much about, you can talk about it as a secret.  This creates intrigue and causes curiosity to go up.
7. How To — People want to know how to do something.  How To’s are great for videos and articles.
8. Guarantee(d) — I remember Brian Fanale just talking about this on stage at the MyLeadSystemPRO event in Vegas.  People feel vulnerable when buying through ads, especially on  the internet due to the scams out there.  Stand by your product and offer a guarantee.  This will make your customer feel safe and more comfortable making a purchase.
9. Magic(al) — I utilized this in my blog post today, did it work? icon smile Copywriting Tips 10 Magic Words
10. Easy -  David explains the use of the word “easy” this way:  There are two parts to everything, the hard part and the easy part.  In your copy you want to start off selling the easy part.  So find out what’s easy about what you’re selling and start there.

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Do You Have Any Copywriting Tips to Share…

I hope you found these copywriting tips helpful.  I’ve made a list of these words to keep so that I can refer back to them often for my copy.  Are there any words you consider “magic” words that you like to use?  Please comment and share your copywriting tips below to help others on their journey to copywriting mastery! icon smile Copywriting Tips 10 Magic Words

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35 Responses to “Copywriting Tips - 10 Magic Words ”

  1. landon stewart Reply 11. Oct, 2010 at 9:11 pm

    Awesome post staci! : ) I need to go back through the copywriters guild!
    landon stewart recently posted ..Important- Marketing Trend Exposed – Landon Stewart’s Humble Prediction-

  2. admin Reply 11. Oct, 2010 at 9:19 pm

    Thanks, Landon! Yep, I’m working my way through again :)

    Staci

  3. sandi Reply 11. Oct, 2010 at 9:51 pm

    Great copywriting tips Staci. You have enlightened me to what has to be done to get a persons attention.
    sandi recently posted ..The Power to Choose

  4. Deb Hocking Reply 12. Oct, 2010 at 12:48 am

    Spending time thinking about how to place appropriate keywords into my posts without making them too obvious and contrived sometimes takes me longer than writing the actual post!! These are some great tips and extremely valuable information Staci – Thanks :)
    Deb Hocking recently posted ..Push the Big Red Button…

  5. Oliver Tausend Reply 12. Oct, 2010 at 2:18 am

    Hi Staci,

    pretty cool selection of words that seem to push the right button. Not rocket science and rather subtle, right ?

    Thanks for sharing.

    Take care

    Oliver
    Oliver Tausend recently posted ..Lessons From “Think And Grow Rich” – Chapter 2 “Desire”

  6. Rachael Macgregor Reply 12. Oct, 2010 at 4:18 am

    Thanks Staci, these were really ueful…and yes..”Magic” Did lure me in!

    Rachael
    Rachael Macgregor recently posted ..Top Secret Video Marketing Strategy Worth 447 – FREE!

  7. Veronica Reply 13. Oct, 2010 at 1:07 am

    Awesome tips! I have this great book on writing and several of the words on your list are listed in one of the sections called Hypnotic Headline Words!

  8. anne moore Reply 13. Oct, 2010 at 4:47 am

    Very useful tips thank you Staci! I find writing a bit of a challenge and your tips were most helpful.

  9. Nat Reply 13. Oct, 2010 at 8:40 am

    Hey Staci

    Loving this list! I hate copywriting, honestly it drives me up the wall, yet I do know how important it is to get it right. This is a great list and because of my own lack of wanting to learn more, this has been a great eye opener for me, I’ve never seen it before so really appreciate you sharing :-)
    cheers
    Nat
    Nat recently posted ..Why Don’t I Use WWSGD Plugin Anymore This Is Why…

  10. Sye Wells Reply 13. Oct, 2010 at 10:13 am

    Hey Staci! Great stuff :) I love the simplicity in the 10 Magic words you shared. I look forward to implementing more of this in the very near future! I will certainly share this list with my friends :)

    Life is great!
    Sye-
    Sye Wells recently posted ..Why Online Video Is Critically Important For Your Business in 2010

  11. Joe Young Reply 13. Oct, 2010 at 10:24 am

    Hi Staci,

    Yeah, the copywriter’s guild is awesome! Learned tons of stuff, and it is the center behind my posting, article marketing, and ads. I find it very difficult to write a post, article, etc…using titles and content that say,

    “You Know, Was Just Thinking….”

    I see a lot of that and people do not realize what possibilities they are omitting by neglecting to incorporate basic copy writing principles into their copy!

    Great post,
    thanx!

    - Joe
    Joe Young recently posted ..How To Make A 3-Way Call

  12. admin Reply 17. Oct, 2010 at 9:23 pm

    Hey, Joe! It was awesome, wasn’t it. Definitely a good purchase. Thanks for leaving me a comment :) Much appreciated.

    Staci

  13. Walter Reply 20. Oct, 2010 at 1:34 am

    Thank you for sharing this important information Staci. I’m in the process of starting my marketing plan and I really need information on how to do it properly. :-)

  14. Keith Davis Reply 23. Oct, 2010 at 6:49 am

    Hi Staci
    I was wondering what the ten words could possibly be…
    I was pleasantly surprised when I saw them

    Particularly like the use of the word “you”.
    I blog on Public Speaking and I constantly reming people that a speech is about the audience, not the speaker.
    Guess it’s the same in copywriting.

    Thanks for ten great words.
    Keith Davis recently posted ..Facts tell… emotions sell

    • admin Reply 23. Oct, 2010 at 3:04 pm

      Glad you liked them, Keith! Thanks for leaving me a comment, as well. I’m looking forward to checking our your public speaking blog :)

      Staci

  15. Cynthia Gratzer Reply 27. Oct, 2010 at 9:40 am

    YOU make great points. Thanks Staci!

  16. Joseph Condron Reply 17. Nov, 2010 at 7:02 pm

    The “You/Your” advice is sage reasoning. I will definitely keep that ratio in mind in future!

    Thanks Staci.
    Joseph Condron recently posted ..Harry Houdini- The First Celebrity

  17. ML Reply 13. Jan, 2011 at 5:01 pm

    Hi, Just started my blog on wordpress and I really appreciate finding online help tips like those in this article.

    Your site or blog is optimum.

    Thank you.

    p.s i tweeted,digg, and your 20 videos. no fb account. anything else I can do to share your site.

  18. Greg Greer Reply 07. May, 2011 at 4:44 am

    Great post, Staci! Thanks for sharing!
    Greg Greer recently posted ..WordPress Website – Using the WordPress Dashboard

  19. Lee Selders Reply 08. May, 2011 at 8:41 am

    Wow, good stuff! Glad you shared this
    Lee Selders recently posted ..Learning FreeWordPress

  20. Rick Martin Reply 13. Nov, 2011 at 9:42 pm

    Another awesome packed with value. Thank you Staci.
    Rick Martin recently posted ..Acn Business Review

  21. raymond Reply 18. Dec, 2011 at 8:32 pm

    staci great information that you provided
    raymond recently posted ..Emotional Breakthrough: Don’t allow it to happen?