Attraction Marketing and How it Can Work For You and Your Home Business
08. Aug, 2011 
16 Comments
Attraction Marketing is a fantastic concept that proves to be extremely powerful for home business entrepreneurs.
This philosophy is based on You, Inc. Attraction Marketing teaches you Not to promote your primary opportunity first, your network marketing or sales business, but instead to promote and brand yourself first, to brand you as a person.
When you brand yourself personally on the internet, you can do so in the form of your own websites, videos, blog, social networks and even through emails. By personally branding yourself instead of your opportunity or product, you can attract like-minded individuals who can relate to you. As you attract these individuals through the value you are offering in your videos, blog posts, and other content you are putting out there on the internet, you can build a list where you can email them and as they get to know you, you can share your business opportunity with them. This way the person sees the value you are able to bring to them if they were to join you in your business.
The old approach to network marketing after you ran out of your warm market was to market and advertise to complete strangers, which you would then direct them to a company replicated webpage.
There are some simple tools that you need in order to carry out and apply the attraction marketing methodology in your business.
First, you will need value. You will be providing value to others, and this can be in the form of skillsets, information on systems and tools, and basically providing leadership. All you need to do is share with other entrepreneurs what you are learning to help you succeed in your business and give them the ability to duplicate your success.
Second, you need a lead opt-in page (capture page) or an opt-in form on your website or blog. This is where you will offer individuals who come to your webpage or blog a valuable free offer in exchange for their name, email and perhaps phone number.
Third, you will need an autoresponder. Autoresponders are email services that let you create email campaigns to follow-up with your leads. This is a process that will help you to build a relationship with your leads and prospects. Through email you can send them valuable training as well as direct them to buy your products and/or services. These emails can be set up automatically and mail out to many individuals at one time.
You’re going to also want a funded proposal. Your funded proposal helps you with your marketing costs. This is something low cost that you can produce sales easily with. It provides value to your prospect and helps build the rapport between you.
On the back end is where you will sell your primary business opportunity. This will tend to have a higher cost and is where your long-term money will be found
Affiliate Marketing is another way you are able to monetize your list. These can be low-cost or high priced trainings, tools, courses and programs that will be beneficial to the individuals in your list and the specific niche they are in.
Attraction Marketing works and is a simple process you can follow to build your home business. Along the way you can monetize your list in many ways, building your business in ways you wouldn’t be able to using older ways of pasting a link in front of someone who knows nothing about you. Attraction marketing is a proven model you can follow for success.
Your’s In Success,
PS. If Your Upline Does Not Have a Step-by-Step Blueprint for Success, Check This Out (Unless You Have Too Many Leads!)
Thanks for all the information Staci. Your post Attraction Marketing and How it Can Work For You and Your Home Business was great! I love a post that has real value. Take care, Michael
Great explanation. It’s crazy to see so many people that haven’t grasped this concept yet. It’s almost comical to see people running around and spamming their opportunity link every where.
Attraction marketing is essential – that is for sure. Great post Staci!
Brock Blohm recently posted ..How To Guest Comment On Blogs Like A Pro
Great!I used it for my references soon. if have a capital to put up business. I love to have that blog and I enjoyed reading of it.
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Is that some kind of creating a Goodwill first? or a relationship maybe. some people just got crazy going around every site to comment.
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I feel better now knowing that I merged my brand, me, into my website.
Seriously though. Good stuff.
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To be successful in affiliate marketing, it is of paramount important to promote & brand yourself first. This attracts like-minded individuals to you because they see what you bring to the table. Your goal should be to blow your prospect’s mind with a ton of value. Study your product and different marketing strategies so that you know them like the back of your hand. This qualifies you as an expert and will cause your prospects to be more willing to listen to what you have to say because you’ve demonstrated that you know more than 99% of people out there on that particular area.
I agree with you that it’s important to have a lead capture page and also an autoresponder that helps you keep in touch with the people that opt into your lead capture page.
Thanks for sharing, Staci.
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